Marketing has grown to be a complex and powerful tool almost all successful firms or even entertainers owe a lot to. When you hear about the most successful musical artists in America, you can be sure that they are supported by great marketing teams. In California great influence shaping power lie in public relations firms that promote an artist’s brand and manage public perception. Perhaps we can even coin the term ‘Entertainment PR Los Angeles’ to refer to this powerful group of firms.
Make no mistake, performing artists such as actors, singers, and the like thrive on controversy. If not properly handled by a competent PR firm, intrigues and controversies can land artists in hot water and do irreparable damage to their reputations. In some cases, just one PR error may be enough to end a person’s career. Good PR firms are able to revive an artist’s popularity and career using the right spin. In this regard, we may consider PR people to be the ultimate marketing practitioners. They are able to influence our perceptions to positively impact the reputations and careers of their clients.
One other factor that further contributes to the strength of ‘Entertainment PR Los Angeles’- type of firms is the ego that often accompany great artists. They land into trouble faster than you can blink, sparking media frenzy that PR practitioners need to control. Every time controversy hounds an artist, cash registers chime in PR people’s heads. Nowhere is the saying ‘in danger lies opportunity’ more apt.